Examples of social norms projects

This is some examples of social norms projects that have been conducted within Europe. If you are aware of another social norms projects that might be of interest please contact us.


Project SNIPE – Polydrug use in university and college students

Project SNIPE was carried out between March 2011 and February 2013 and consisted of a feasibility study to develop an online, personalised social norms feedback for students attending university or college in Europe. This project was co-ordinated by the Leibniz Institute for Prevention Research and Epidemiology (BIPS) in Bremen, Germany, and included parters from Belgium, Denmark, Slovakia, Spain, Turkey and the UK. More information is available on the project website.


SONIC – Social norms in the community

SONIC is a collection of projects that apply the social norms approach to a community setting. The website contains details of the implementation of these projects, as well as advice on how to navigate some of the unique challenges and opportunities that arise from working with a community.


University and College Social Norms Study

UCSNS was a collaborative piece of research between the University of Bradford and Tech Stories. It consisted of surveying UK students at university and college sites across the country of alcohol use, smoking, sexual health and a range of other behaviours. Evidence was found that these students overestimate the rates of unhealthy and risky behaviour in their peers, providing support for the potential application of the social norms approach. The findings of this study will shortly be reported.